Jewellery or Jewelry in Australia: Understanding the Spelling, Industry, and Trends

Introduction

When discussing precious ornaments, the words “jewellery” and “jewelry” often appear. While they mean the same thing, the spelling differs based on geographical location. This article explores the use of these terms in Australia, highlights the Australian jewellery industry, and delves into current trends, shopping preferences, and the future of jewellery in the Australian market.

Spelling: Jewellery vs. Jewelry in Australia

The word “jewellery” is the correct and standard spelling used in Australia, following British English conventions.

✅ Jewellery = Correct in Australia, UK, New Zealand, South Africa.
❌ Jewelry = American spelling (used in the United States only).

In Australia, “jewellery” refers to decorative items made from precious metals, gems, or other materials, such as rings, necklaces, bracelets, earrings, brooches, and more.

The Jewellery Industry in Australia

1. Market Overview

Australia has a vibrant and growing jewellery industry. The sector includes:

Retail jewellery stores (e.g., Michael Hill, Angus & Coote)
Luxury and designer brands (e.g., Tiffany & Co., Cartier)
Independent artisans and bespoke designers
Online platforms and e-commerce jewellery brands

The Australian jewellery market was valued at over AUD 4 billion in recent years, with steady growth driven by consumer demand for both fine jewellery and fashion accessories.

2. Key Materials and Sources

Australian jewellery often features:

Opals – Australia is the world’s largest producer of opals.
Argyle pink diamonds – Sourced from Western Australia (until mine closure in 2020).
Gold – Australia is one of the world’s top gold producers.
Pearls – Especially from Broome, Western Australia.

These natural resources play a major role in defining Australia’s identity in the global jewellery market.

3. Manufacturing and Local Craftsmanship

Australia supports a strong community of independent jewellers and small-scale studios known for handcrafting unique pieces. Many consumers value:

Locally made products
Ethical sourcing
Custom and bespoke designs

Popular Jewellery Styles in Australia

1. Minimalist and Everyday Jewellery

Australians often prefer simple, timeless designs suitable for daily wear. Gold hoops, fine chains, and stackable rings are popular.

2. Nature-Inspired Designs

Designs often incorporate themes like the ocean, flora, and native wildlife, reflecting Australia’s natural beauty.

3. Indigenous Jewellery

Aboriginal and Torres Strait Islander artists create jewellery that reflects Indigenous culture, symbols, and storytelling using traditional materials and modern techniques.

4. Sustainable and Ethical Jewellery

With growing environmental awareness, brands focus on:

Recycled metals
Lab-grown diamonds
Fair-trade gemstones
Transparent and ethical sourcing

Where to Buy Jewellery in Australia

1. Major Retailers

Michael Hill
Pandora
Angus & Coote
Prouds The Jewellers

2. Luxury Boutiques

Tiffany & Co.
Cartier
Bvlgari
Van Cleef & Arpels

3. Independent Brands and Designers

Sarah & Sebastian (Sydney)
Natalie Marie Jewellery
Larsen Jewellery (ethical custom jeweller)
Linneys (Perth-based)

4. Online Stores

E-commerce is booming, with many Australians shopping for jewellery online. Websites like Hardtofind, Etsy Australia, and brand-specific platforms are gaining popularity due to convenience and variety.

Cultural Significance of Jewellery in Australia

Jewellery plays a vital role in:

Weddings and engagements – Diamond rings remain a tradition.
Milestone celebrations – Birthdays, anniversaries, and retirements.
Cultural ceremonies – Including Indigenous traditions and multicultural events.

It is also commonly passed down through generations as heirlooms.

Jewellery Trends in Australia (2025)

Personalisation: Name necklaces, birthstones, and initials.
Gender-neutral designs: Inclusive jewellery for all identities.
Technology integration: Smart rings and wearable tech jewellery.
Australian gemstones: Revival of interest in locally sourced opals and sapphires.

Challenges and Opportunities

Challenges:

High competition from global brands
Rising costs of materials
Environmental concerns and ethical scrutiny

Opportunities:

Growth in sustainable jewellery
Expansion of online jewellery retail
Global export of unique Australian gems and designs

Conclusion

In Australia, “jewellery” is the correct term, and the industry is as diverse as the country itself. From luxurious diamonds to ethically handcrafted pieces, Australia’s jewellery scene combines natural beauty, creative artistry, and cultural heritage. As trends evolve and sustainability becomes central, the Australian jewellery industry is well-positioned for continued success both locally and globally.